Client: EduPath
Challenge: EduPath, an educational consultancy serving students across multiple countries, experienced significant inefficiencies in their enrollment process. Inquiry tracking was manual and fragmented, resulting in delayed follow-ups. Furthermore, the team struggled to track application stages and payment deadlines, causing frustration among students and parents.
Solution:
Centralized Lead Management:MCode integrated all lead sources—website forms, email campaigns, and social media inquiries—into a single CRM. Each inquiry was automatically tagged based on the student’s location and area of interest, enabling easy segmentation and tracking.
Automated Email and SMS Sequences:Personalized drip campaigns were designed for different stages:
New inquiries received welcome emails with information on services.
Prospective students were sent reminders for document submissions and application deadlines.
Post-enrollment emails shared orientation details and next steps.
Enrollment Workflow Automation:A robust workflow automated invoice generation and payment tracking. Students received automated reminders for due payments and confirmation emails once payments were processed.
Impact:
35% higher conversion rates: Timely, consistent follow-ups kept students engaged throughout the enrollment journey.
20% reduction in manual errors: Automation eliminated missed inquiries and payment deadlines.
Scalability: The team managed a 50% increase in enrollments without additional hires.
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