Client: Mad Over Marketing
Challenge:Mad Over Marketing, a boutique agency known for its creative campaigns, faced challenges in managing and nurturing leads. Leads came in from diverse sources—social media ads, email campaigns, and website forms—but were scattered across multiple spreadsheets. The lack of a streamlined process led to missed follow-ups and inconsistent communication, resulting in lost opportunities.
Solution:
Centralized CRM Integration:MCode consolidated all lead sources into a single CRM platform, ensuring every inquiry was logged and tracked. Custom tagging systems were introduced to segment leads based on interest and source.
Drip Email Campaigns:Automated email sequences were designed to nurture leads at different stages of the sales funnel. For instance, newly acquired leads received a series of introductory emails, while engaged leads were sent case studies and personalized offers.
Real-Time Alerts and Tracking:Integrated lead-scoring systems triggered alerts for sales reps when leads performed high-value actions like opening emails or visiting the website multiple times. This ensured timely follow-ups and improved conversion chances.
Impact:
25% increase in lead conversions: Nurtured leads were more engaged, leading to better client acquisition rates.
50% faster response times: Automation ensured every lead was contacted promptly, building trust and interest.
10+ hours saved weekly: Team members shifted their focus from manual follow-ups to crafting high-value campaigns.
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